All survival rests upon connection, and effective communication lays the foundation for connection. This holds true even in the world of fashion. It matters not so much how fashion is as much as it matters how it is perceived.
A field that exclusively takes care of the communication part is fashion communication – the branch of study involving verbal, written, visual, or audio-visual communication for the fashion industry.
A fairly new and exciting area, fashion communication aspirants can find lot of scope for their future. Here are the top five career opportunities after fashion communication courses.
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Fashion Journalist
Journalism, in itself, has become one of the most sought-after career fields. Add to it fashion, and you get double the drama and double the fun. Fashion journalists are professionals involved in reporting or writing about fashion. This could take the form of writing for popular fashion magazines such as Vogue, Harper Bazaar, Elle, etc. or it could also take the form of covering fashion events and meets. The role of a fashion journalist is to report about the latest news related to the fashion industry.
Fashion Marketing Manager
Any brand or company out there in the market is as good as its marketing campaigns. With poor and lousy marketing practices, even the best of brands having the best of products and services to offer will soon find itself going out of business. In an industry so dynamic and ruthless, it is the fashion marketing manager that upholds the brand’s image and name using different marketing tactics and promotional offers. In charge of the company’s brand, these professionals closely monitor customer reactions and ensure that their company’s offerings are always in the minds of the public.
Visual Merchandiser
Out of all forms of marketing, the most powerful and compelling is the one which involves the teasing of the visual senses. It is, then, no surprise that brands often market themselves through their store’s attractive layout, eye-catching outfits on mannequins, and neatly and strategically arranged counters, among others. All of this, though sounds easy, is easier said than done. Professionals such as visual merchandisers are exclusively given the responsibility to make the brand’s name shine through the physical aspects.
Fashion Stylist
Another exciting career option that opens up for graduates of fashion communication is that of a fashion stylist. These professionals have the role of coordinating an individual’s visual aesthetic in a manner that they look more crisp, trendy, and basically, visually appealing. Fashion stylists are either involved in professional photoshoots, commercials, set of movies and music videos, advising a costume designer, or simply helping a public figure to develop their personal style. Staying up-to-date with the latest fashion trends and having a no-shy confident attitude is a must for becoming a success in this field.
Fashion Photographer
It could be highly likely that someone is not so enthusiastic about getting involved in the ins and outs of outfit styling or textile designing; however, they do possess a passion for photography and a fine eye for shooting models. Voila! For such aspirants, the role of a fashion photographer is a promising one. Fashion photographers have a variety of niche roles to choose from – they could either work with a high-end brand or magazine, shoot models for an ecommerce website, or simply set up their very own blog or online page, educating and inspiring others onto the same path.
The field of fashion communication is a rewarding and challenging one. Institutes like the Pearl Academy help take away the challenging aspect via their extensive Fashion Communication course. Students of this course will be given solid training to become successful fashion journalists, visual merchandisers, fashion stylists, and more.